Thursday, March 24, 2005
Sony launched its eagerly anticipated PlayStation Portable (PSP) in the North American market today. The PlayStation costs $250 and plays MP3 files, movies and of course games.
Launched previously in Japan last year with much fanfare, the PSP quickly achieved sales of more than 800,000 units. The device is Sony’s first major attempt at challenging Nintendo’s long held grip on the market for handheld games.
Nintendo currently holds a 90 percent of the market share for handhelds in North America. With the recent introduction of Nintendo DS, the fight for control of this market is expected to become even more intense.